Last year started with the opening of Crossroads of the World, a 400,000 square-foot themed shopping
area that resides on the upper two floors of the Grand Indonesia, the countrys largest shopping mall. Crossroads of the World was designed to be a standout attraction for residents and visitors of Jakarta, providing a series of unique themed shopping environments that whisk shoppers away to exotic and refreshing ports of call. Crossroads has proven to be a major success, drawing millions of people every month. In fact the Crossroads of the World development has helped to make the new Grand Indonesia complex the #1 Retail Mall in Jakarta.Beyond retail malls, we have also developed branding concepts for Six Flags, The Hershey Company, for The Olympic Spirit, and for The Halcyon Company.
We believe our work with Hershey reveals the way in which The Goddard Group interfaces with a visionary company to increase brand awareness while at the same time building customer loyalty. Through the creation of uniquely emotional retail experiences our team creates compelling retail concepts that make an emotional connection with customers. Starting in 2002, with the opening of the newly expanded and redesigned Hersheys Chocolate World facility in Hershey, Pennsylvania, and culminating with the opening of The Hershey Story this year, the Goddard touch can be seen in a wide variety of Hershey projects, including New Yorks iconic Times Square Hershey Store, a must-see tourist attraction which has enhanced Hersheys image with consumers, while also increasing revenues company-wide.
Our approach to creating new retail and brand experiences is a classic example of how we bring entertainment into the design palette in order to create an emotional connection with a brands core audience. We approach each branding project as a kind of journey; we study the brand and what it means and how its perceived by the core customers and then we carefully construct a design approach that will communicate and reinforce the brands message in a subtle, effective and emotional way. We tend to get rid of the direct commercial approach, and instead find a way to entertain the customers. Once we pull them into the experience, they become engaged in the story and we connect with them in a memorable way through entertainment. Through this direct one-on-one idiom, the customers loyalty to the brand is reinforced and enhanced in a way no other advertising method or medium can offer. Our highly successful ongoing relationship with The Hershey Company is but one example of how we can take a corporations assets and turn them into an even greater success through creative design and realization.
Creative Director, Retail & Brand Experiences Design